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Jay Coughlan’s new book, Five Bold Choices: Rise Above Your Circumstances and Redefine Your Life

March 16, 2017

In case you missed it, Jay Coughlan’s new book, Five Bold Choices: Rise Above Your Circumstances and Redefine Your Life was released in January, 2017.

Here’s what Jerry Colangelo, Chairman, U.S. Men’s Basketball , Former Owner, Phoenix Suns and Arizona Diamondbacks, has to say about the book:

“Adversity brings opportunity, and how we deal with it determines whether we enjoy the journey. Five Bold Choices is a great guidebook for anyone who feels stuck and wants to get back on the path they were destined to live.”

Co-author Jay Coughlan was confronted with a personal hell that started with making a terrible choice to drive home after drinking with his dad. This decision resulted in a horrific car crash that killed his father, leaving Jay injured and devastated. In his darkest hour, he found forgiveness and discovered the strength to go forward. Though the road ahead was no picnic, it would eventually lead him from convicted felon to successful CEO. In his book, Five Bold Choices, Rise Above Your Circumstances and Redefine Your Life, Bold Choice #1 is:

CLARITY: Keeping the important things important

Authors Larry Julian and Jay Coughlan share their definition of Clarity

Global Ag Client LOVED Retired Navy Seal and author of Extreme Ownership, Jocko Willik

March 16, 2017

This month Preferred Speakers partnered with our Global Ag Client to to research the right speaker for their Recognition event. Based on the meeting goals and objectives, they hired Retired Navy Seal and author of Extreme Ownership, Jocko Willik

WOW! What a match! Our client reported back “she’s heard nothing but great things about his presentation”. Another report stated, “his talk has some serious legs! His message and delivery is great for this group.”

Jocko very creatively interweaves edge-of-seat SEAL combat stories with practical leadership concepts and principles. His message, combined with his unique delivery, is sure to have a lasting impact on the audience.

Each presentation is customized to meet specific client needs (e.g. addressing a current challenge; highlighting specific areas for growth) and align with the general theme of the event. He truly delivers a memorable and lasting keynote that will inspire people in any organization both professionally and personally to become more effective leaders.

His book titled, Extreme Ownership: How U.S. Navy SEALs Lead and Win recently hit #1 on the New York Best Sellers List. Contact Preferred Speakers to hire Jocko Willink for your event.

Preferred Speakers Jay Coughlan’s New Book is Now Available

February 21, 2017

With the launch of his book Five Bold Choices: Rise Above Your Circumstances and Redefine your Life, things are moving along smartly for Preferred Speakers Jay Coughlan.

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Following is a book description
There are times in our life where we feel stuck. Our noble desires for a successful career and family life get bogged down or derailed by the challenges before us. Whether it be a difficult circumstance or our own limiting beliefs and fears, we can’t seem to get past what holds us back.

Five Bold Choices helps you break free from the barriers that prevent you from realizing your untapped potential. What if the very things you fear and avoid are the very portals of your success and significance as a leader at work and at home? No one seeks trials but they oftentimes put us on a pathway toward realizing our true purpose and potential.

Jay Coughlan was confronted with a personal hell that started with making a terrible choice to drive home after drinking with his dad. This decision resulted in a horrific car crash that killed his dad. Jay provides a remarkable story of perseverance from convicted felon to successful CEO.

In this book, best-selling author Larry Julian and Jay Coughlan map out five bold choices that get you unstuck and enjoying the journey God intended. This book will not only inspire you to triumph over your most challenging issues, it will provide a practical plan to persevere and realize the true potential that lies within you.

About the authors
Jay Coughlan is a keynote speaker, mentor to aspiring business leaders, and an inspiring leader who fosters a culture of high-integrity and openness, having served as CEO of such industry leaders as Lawson Software and XRS Corporation. During his tenure as CEO of Lawson Software, the company completed a $200 million initial public offering (IPO), while growing revenue from $200 million to $430 million. Jay and his family make their home in Eden Prairie, Minnesota.

Our long time friend and co-author Larry Julian is a best-selling author, speaker, and executive coach who helps CEOs, entrepreneurs, and small business owners successfully lead with their faith and values. Larry’s work has been featured in The Wall Street Journal, Inc. Magazine,, and Fortune. In addition to God Is My CEO, Larry’s business leadership books include God Is My Coach and God Is My Success. Larry and his family make their home in Minneapolis, Minnesota.

“When things are challenging and we’re out of balance – we’re in danger – not so much for our circumstances but from our own thoughts.”

A Privilege

January 26, 2017

With extreme dignity and class, former MN Supreme Court Justice and NFL Great Alan Page addressed the MN School Board Association members about Courageous Leadership from his perspective! His speech was so moving he received 2 standing ovations! He addressed the topics of Preparation, Character and Race! It was MAGNIFICENT! We have a great job!

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Preferred Speakers Hits a Triple Play for the 2017 SHRM Leadership Conference

January 26, 2017

The 2017 SHRM Conference Theme Elevating the HR Game is a perfect match for Preferred Speakers, Scott Schwefel, Laura Goodrich and Pam Borton! The conference opening speaker is the dynamic Scott Schwefel who educates the SHRM members by helping them Discover their Colors, Cool Blue, Fiery Red, Sunshine Yellow or Earth Green….The members of SHRM are in for a treat!

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Self awareness is the first step to success! Day Two opens with the informative, relevant speaker, Laura Goodrich who offer tips and techniques on how to Create a Mindset for Change & Innovation! Learn how to be Change Adaptive, for you and your team! Her talk will puts attendees ahead of their game! She also offers online learning to continue to the dialogue and keep the creative juices flowing! Just email for more information about Laura’s online courses. What better way to wrap of the conference with closing speaker Coach Pam Bolton and her dynamic talk entitled, Building a Strong SHRM Bench!

Coach Pam is forever building her strong bench as evidence in her ever growing non profit TeamWomen! Check it out at, where women support women!

Hire Preferred Speakers for all your speaker needs! We make the programing your events easy!

Check Out Our December Newsletter

January 18, 2017

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Read the December News Here


December 22, 2016

Futurist Jim Carroll’s new talk promises opportunities, hopeful trends and a bright outlook for 2017 and beyond.

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He says,  “With economic, political, career and business model volatility all around us, it’s all too easy to fall prey to a swirl of negative thinking — with the result that you lose sight of the fascinating opportunities from what comes next.  It’s time to turn your mind to the future once again, restore a sense of hope and optimism, and link yourself to the fast paced trends which energize your outlook on opportunity!”

Check out Jim’s page on our site!


December 22, 2016

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We’re happy they trusted our suggestion. What a way to start a conference the day after the election! Hire PREFERRED SPEAKERS FAVORITE Jim Gaffigan! Here’s what the audience had to say:

“Jim Gaffigan was hilarious and one of the strongest comedians I’ve seen.” 

“Gaffigan was funny.  


Great way to kick off the Conference, particularly after the Election.” 


“Very Funny. Gaffigan was a good choice to open the Conference; he was very entertaining.” ‘


“Absolutely hysterical – couldn’t stop laughing!”  “It was so great just to sit back and laugh,  Loved him!”


Learn More about Jim Here and how to book him for your next event.

PS…Look Who’s New!

November 17, 2016

Preferred Speakers is always on the look out for great new speakers! Check out our newest addition, Amy Morin, author of the best seller, 13 Things Mentally Strong People Don’t Do In case you weren’t one of the 30 million people who already read the list of the 13 Things Mentally Strong People Don’t Do, here’s the quick run-down so you won’t feel left out:

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1. Waste Time Feeling Sorry for Themselves.
2. Give Away Their Power
3. Shy Away from Change.
4. Waste Energy on Things They Can’t Control.
5. Worry About Pleasing Others.
6. Fear Taking Calculated Risks.
7. Dwell on the Past.
8. Make the Same Mistakes Over and Over.
9. Resent Other People’s Success.
10. Give Up After Failure.
11. Fear Alone Time.
12. Feel the World Owes Them Anything.
13. Expect Immediate Results.

Houston Non-Profit Books Lauren Potter

November 16, 2016

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Our non-profit client in Houston, with a mission to provide services and support for children and adults with intellectual and developmental disabilities, needed the right speaker/celebrity to address their donors at an annual event. Preferred Speakers suggested Lauren Potter, aka Becky Johnson on the six time Emmy winning show Glee. The television sensation attracted a record attendance, raising awareness and fun.

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