MARTIN | Chuck Martin
Leading Business Strategist, Best-selling Author, Researcher
Chuck Martin is a New York Times Business Bestselling author, futurist and has been a leader in emerging digital technologies for more than a decade. He is considered one of the foremost Internet of Things (IoT) and mobile experts in the world and working on a book titled The Internet of Everything (IoE), being published later this year. He is author of Mobile Influence (The New Power of the Consumer) and The Third Screen (Marketing to Your Customers in a World Gone Mobile) and nine other business books. He is a frequent keynote speaker internationally. He is the Editor of the MediaPost IoT Daily and writes the well-read daily column Connected Thinking for the IoT Daily, which is sent to more than 100,000 subscribers each day. He is active on Twitter @chuckmartin
Specialties: Internet of Things (IoT), Internet of Everything (IoE), Mobile, Digital Leadership
SPEECH TOPICS AND DESCRIPTIONS
The Internet of Things
As a futurist and visionary, in 1998, Martin wrote in his book Net Future the following: “Wearable computers will venture out of the labs into the workplace, disposable chips will allow appliances to communicate with each other, and more networked devices will continue to be linked to more networked devices.” This session paints the picture for where the world is heading in The Internet of Things and what business leadership is needed to take an organization there.
IoT & Mobile Leadership
Leading companies understand the magnitude of the mobile revolution and are investing heavily to stay ahead of the game. Martin demonstrates how mobile innovation can come from almost any place in any organization. While a robust and growing mobile industry continues to fuel the technology power behind the mobile revolution, there are innovators at well known brands leading the charge in mobile inside their respective companies.
The New Digital Landscape
There are more than 7 billion mobile phones worldwide, far exceeding the number of toothbrushes or toilets. With more than two billion of those being smartphones, a new consumer is emerging, totally armed with all information at their fingertips. In this customized, fast-paced and high-energy presentation, #1 best-selling author Chuck Martin lays out the digital landscape providing a clear direction and path for businesses of all types. Location technologies, NFC (near field communication and sensors of all types all play a role in the coming consumer behavioral changes that will impact all business. In what Martin defines as the Mobile Shopping Life Cycle, there are six specific moments when marketers have he opportunity to influence consumer purchase decisions.