MCKAIN | Scott McKain
Distinction Expert on Sales and Customer Service, Author
Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry. McKain’s calling is business – and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. His keynote presentations help organizations conquer change and increase sales.
In today’s Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast his or her opinions regarding your organization to the world instantaneously. In this environment, it’s never been more important to understand and execute the steps necessary to create the “ultimate customer experience.” McKain is one of about 150 living members of the Professional Speakers Hall of Fame. He was also recently recognized by Social Media Marketing Magazine as one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, as one of the “Top 25” people for Gen Y and Millennial leaders to follow on Twitter.
Highest Evaluations. He is the only speaker in the history of the highly regarded high-tech giant Cisco Systems to receive a perfect “5.0” evaluation from EVERY conference participant – and the only speaker ever invited to address their Global Partner Summit two consecutive years. He was named “best sales speaker ever” by Duro-Last Roofing after his presentation to their annual meeting. Clients in fields from financial services to agribusiness, from manufacturing to retail have recognized his keynote presentations as the highest evaluated session at their conferences.
Widely recognized. McKain has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor and broadcaster for a CBS-TV affiliate in one of the nation’s 25 largest markets.
Personal commitment and strength. McKain has been named as a “Hoosier Hero” in his home state because of his commitment to youth and philanthropy. He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC‘s Today show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the “best movies” ever made.
However, Scott relates that his most challenging time in his life was the five years he spent as caregiver to his terminally ill wife. He knows, firsthand, the importance of “walking the talk” and, as he reminds every audience, to “capture the ‘good stuff’ in life.”
Many speakers can talk about important trends and aspects of business – and there are many who claim to be “motivational” – however, Scott McKain is a truly unique combination of merriment and message…information and inspiration…insight and impact…that delivers a one-of-a-kind impression upon audiences of every size, from varied industries, around the world.
SPEECH TITLES AND DESCRIPTIONS
Create Distinction –
What to Do When “Great” Isn’t Good Enough to Grow Your Business
Based upon Scott’s book Create Distinction (expanded and revised release of bestselling book, Collapse of Distinction, named by thirty major newspapers as one of the “Ten Best Business Books” of the year), Scott reveals why it is so difficult for customers to distinguish one competitor from another; then, he outlines the specific steps organizations and professionals must take to truly create distinction and establish superiority in a competitive marketplace.
Lead Distinction –
How Leaders Transform Organizations
With cutting-edge material from a new book, Leading Distinction, Scott provides actionable plans, as well as innovative insights, on the specific steps leaders should be taking in today’s highly competitive marketplace to create greater productivity and profitability, while simultaneously providing a greater experience for both external and internal customers.
Deliver Distinction –
What Customers REALLY Want
From his research for his bestselling book, What Customers REALLY Want, Scott reveals the Six Disconnections between customers and the organizations where they do business. By understanding what separates you from your customer, and discovering how to bridge the gap, you move towards creating the “Ultimate Customer Experience” –ensuring enhanced customer loyalty and greater profitability.
Think Distinction –
ALL Business is Show Business
Over a decade ago, Scott wrote his first book of a concept he had already been pioneering to organizations since the mid-1980’s: The model of “show business” –of creating compelling emotional connections with the audience –was one ALL organizations should consider. In this program, Scott revisits the concepts and action steps required to earn standing ovations and encores from your audience of customers and colleagues –meaning engaged clients who refer and promote you, and a reduction of the costly expense of turnover through enhanced retention.