ROGERS | Martha Rogers
International Best Selling Author
A thought leader, visionary, and educator in the rapidly growing fields of customer focused-strategy and electronic commerce. Martha Rogers, Ph.D. has co-authored several best-selling books on the use of emerging technologies to grow business revenues and profits. She and partner Don Peppers are also founders of Peppers and Rogers Group, a global consulting firm. Past and present clients include AT&T, Broadvision, Fiat, Ford Motors, Oracle, E.piphany, Hewlett Packard, BellSouth, Canada Post, Nationwide Insurance, SAS Institute, Rubbermaid, Owens Corning, 3M, EDS, Fujitsu, Northern Telecom, Royal Bank of Canada.
Recognized as a “guaranteed standing ovation” for her groundbreaking lectures on CRM, Dr. Rogers is an Adjunct Professor at the Fuqua School of Business at Duke University, where she spearheads CRM coursework at the MBA level. She is also a member of the Advisory Board of the Kelley School of Business at Indiana University and co-director of the Teradata Center for CRM Research at Duke University.
In addition to her client work, Dr. Rogers heads a cutting-edge, multi-year, multi-million dollar research project examining the exploding channel dynamics, in partnership with the Institute for the Future. Participating companies have included Procter & Gamble, Ford, FedEx, the Direct Marketing Association, Levi-Strauss & Co., and USPS.
Dr. Rogers and Don Peppers popularized the phrase “1to1 marketing” in their 1993 book, The One to One Future. Their second book, Enterprise One to One, received a five-star rating from the Wall Street Journal, and was followed by The One to One Fieldbook, The One to One Manager and One to One B2B.
The Next Level Of Relationships: Maximizing Return On Customer
Customers: The Scarcest Resource
Rethinking Business Strategy in a Customer-Centric World
Maximizing Customer ROI: Getting Your Money’s Worth
One-to-One Demand Chain Management: A Corporate Strategy
The New Leadership Challenge: Building Customer Relationships in a Soft
One-to-One Relationship Management