Shawna Suckow

  • Name:
    Suckow, Shawna
  • Location:
  • Topics:
    Branding, Business Growth, Marketing, Sales, Trends, Women Today
  • Fee Ranges:
    Please request

Shawna is the ONLY sales speaker who brings insider knowledge from 20 years on the B2B buyer side. She reveals what motivates today’s buyers, from her research of a $5B buyer association she founded.
What do you want your audience, your sales force, or your association members to do differently? Do you want to just entertain them for an hour, or empower them to grab onto the future and masterfully adapt to what’s coming?

Sessions so engaging, participants actually put their devices away! Shawna helps sales and marketing audiences understand todays evolving Buyer, and how to engage prospects more effectively.

Today’s audiences crave real solutions to address their frustrations and empower their goals. The world is evolving so rapidly, technology is barreling forward faster than most can keep up, and we live in a culture where buyers are ignoring sellers and distrusting businesses like never before. Shawna’s sessions will help attendees embrace the tools and the mindset to engage better, build more profitable businesses, and still have a life!

Shawna is known as The Buyer Insider, because she’s the only Sales Speaker telling it like it is from a customer perspective. She shares 20+ years of experience as a million-dollar buyer, combined with extensive research into consumer behavior. She discusses the rapidly changing consumer culture, the impact of technology (for tech lovers and the tech-hesitant), and how businesses can leverage current trends to be more successful.

The bottom line is this: Shawna can help your audience break through the noise, gain the tools to reach the right people, and create lasting, profitable relationships with less time and frustration.

If you’re looking for a memorable, engaging speaker that will get participants connecting and collaborating, hire Shawna. Her sessions have been voted “Session of the Year,” garnered near-perfect scores at most events (really!). Most of all, she’ll get your participants of all experience levels to interact and create their own outcomes. She doesn’t do ‘boring’! If your audience wants more than a talking head – someone who will capture and hold their attention, choose Shawna.

Here’s a little about her:

Shawna Suckow has been a sought-after speaker for several years, and has spoken on five continents. She’s a two-time best-selling author, including her latest book, Don’t Become Extinct – Join the Sales Evolution! Honors include being named to the list of Global Top 100 Women Speakers in Business & Tech (alongside Hillary Clinton, Lisa Ling, Marisa Mayer and others), one of M&C Magazine’s ‘Planners’ Favorite Speakers of the year (alongside James Earl Jones!) and one of the Top 8 Speakers of the year by MeetingsNet.

Her mission:

1) To bridge the communication gap between customers and salespeople, to make the entire buying and selling process easier for everyone.

2) To help planners in their quest to make meetings more engaging and meet the evolving needs of participants. All her sessions showcase high audience engagement.

3) To help small businesses understand how to leverage limited resources to market themselves uniquely and effectively to today’s customers.

She’s a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she’s hilarious, but her kids don’t agree.


Don’t Become Extinct! Join the Sales Evolution
The sales role is evolving rapidly in the era of Relationship Marketing, and our industry is not immune. Buyers all over the world are evolving and changing, and American buyers are particularly different than they were just three years ago. Following the recession, buyers changed how they behave, how they prefer to be connected with, and how they make their buying decisions. The days of cold calling are over, and planners don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do?

Join Shawna Suckow as she shares the insider secrets of today’s American buyer. She’s been a million-dollar buyer and influencer for over 20 years, and she’s spoken to audiences on five continents to help them strategize and sell more.

You’ll learn new ways to use old tools that will save you lots of time and frustration. She’ll also introduce you to some new tools and strategies that will help you prospect better, sell easier, and ultimately drive revenue in 2016 and beyond.

Social Selling 2.0: The New Era of Customer Engagement
Social Selling has been a hot topic for a few years now, but there was little understanding on how best to capitalize on your efforts. For many, social media became a massive time drain with little measurable return.

Welcome to Social Selling 2.0! What worked a few years ago has changed, and buyers don’t use social tools like they used to. They ignore your LinkedIn requests, are largely immune to Facebook strategies, and don’t hang out on Twitter awaiting salespeople. Beyond just the social media tools, this session focuses on the new era and philosophy around Social Selling, and how to make it work for you.

Shawna Suckow, CMP, Founder & Chairwoman of a professional association comprised largely of million-dollar B2B buyers, will share her findings on what truly works to reach B2B and B2C prospects of all types these days.

The bottom line: social media mixed with a few key shifts in your strategy is the right mix to reach today’s overly-marketed buyers. In this session, participants will learn:

• The true meaning of Social Selling, which is not solely about social media
• How new behaviors and tactics can make a huge difference to your bottom line
• What 99% of LinkedIn profiles are doing wrong and how you can use yours as a strategic selling tool, not just a passive resume
• What’s working in marketing today (and what’s definitely not)
• How you can sell more by selling less, regardless of the tools you use
• How to tone down the “salesyness” of your marketing materials, and jack up their effectiveness
• What approach customers really want today
• How to become a true social selling 2.0 blackbelt!

17 Tech Hacks for Sales & Business Leaders
Discover up-to-the-minute tech tips to help any salesperson or business leader capture more market share with less frustration. This session is constantly evolving as Shawna monitors what’s REALLY working out there to capture buyer attention, ease sales frustration, and streamline time-consuming processes.

This is an engaging session – not a droning, boring tech talk! Audience members are encouraged to share their own favorite apps, tips, tricks and hacks.

Become a Small Business Marketing Blackbelt!
Small business owners have heard it before: we need to work ON our businesses, not just IN our businesses. When it comes to marketing our businesses, most of us don’t take the time we should, or we don’t know quite where to start.

This session begins with some innovative marketing suggestions for small business owners. We then move into an interactive exercise reviewing business cards: the good, the bad, and the ugly! Every business owner will walk away with a clear understanding of the brand they put forth to the world, and the impression they’re making – either intentionally or unintentionally. We then move into an elevator pitch exercise that will help them breathe new life into their marketing messages, so they truly resonate! We then close with a collaborative discussion. Each participant will leave with contact information from their new small business support group, and all are encouraged to keep in touch and keep helping each other toward success.


• How to use the 5 senses to create a truly interactive web page
• What types of social media are worth their time
• What their brand really says to the world
• How to breathe new life into their elevator pitch
• How to foster their own group of like-minded small business owners

The Buyer/Seller RUMBLE!
This session starts in an engaging way that immediately encourages all participants to let down their guard. I play the theme from Rocky while I introduce the panelists: 2-3 buyers and 2-3 sellers, who each run up to the stage like boxers entering the ring. A mock “match” ensues, and the audience claps, cheers and laughs.

We then settle into our candid discussion about issues selected right from the audience members themselves via an anonymous poll. The session is a lively, matter-of-fact discussion with the audience encouraged to participate as well. It’s relevant to ANY industry and incredibly impactful.

It all ends with some words of encouragement about how we all can strive to build better relationships, and it never has to feel like nine rounds in the ring.

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