Thom Winninger

  • Name:
    Winninger, Thom
  • Location:
  • Topics:
    Branding, Business Growth, Business Strategy, Corporate Culture, Customer Service, Marketing, Sales
  • Fee Ranges:

Marketing Strategist & Popular Author

Thomas J. Winninger is the founder of the Winninger Institute for Market Strategy and author of the best selling books, Price Wars, Hiring Smart, Sell Easy and recently released Full Price. He is one of the most in-demand speakers in the U.S. today.


He and his company have received many awards and commendations — The Blue Chip Enterprise Award from the U.S. Chamber of Commerce; Nominee for America’s Entrepreneur of the Year Award; and the 1995 Cavett Award, the highest award given by the 4000 members of the National Speakers Association. In 1987 he was inducted into the CPAE Speaker Hall of Fame.


His market strategies have been featured on CNBC, First Business, Boardroom Reports, Venture and Success Magazine and he is published in over 300 other trade journals, publications, and newspapers. He is frequently referred to as America’s Leading Market Strategist and the man who is reinventing the way America captures market share.



Gearing Up For Growth
Winninger demonstrates how to Find Clarity, Create Value and Build Cultures of Growth. Winninger shares his 7 Absolutes of Growth, 5 Trends (Shifts) you can’t ignore, plus 3 Steps to take immediately.


BULLSEYE! How Market Leaders Consistently hit The Mark
Winninger demonstrates how Market Leaders incorporate Bullseye Focus to THINK SMART, CREATE PRICEABLE VALUE and BUILD CULTURES OF DIFFERENCE. His significant, high-energy presentations are overflowing with real business examples and strategies that will have your people saying, “AH HA, the BULLSEYE!”


MarketQuake 2020: Capturing The 10 Trend Forces That Threaten Your Future
“Somewhere at this very moment someone is scheming to replace you in the market. Those who fail to apply the trendforces to their industry will be outmaneuvered by those who do!”


Creating Distinctive Value: Building Your Business From The Outside In
The business your in is not determined by you but rather by the need or want that is satisfied when the customer buys your product or service. To be effective at marketing, you must see yourself from the customer’s point of view. A product or service is a cluster of value satisfactions. Before you have a value driven marketing approach, you must identify
these values.


Living Your Brand: Universal Principals To Turning Your Brand Into Market
Dominance. No matter what you sell, be it a product or a service, no matter whether you sell it in a two-step distribution system or a one-step distribution system, the next five years could be the end of the way most of us do business.


Price Wars: Secrets To Beating The Price Wars Without Destroying Profits
Those who fail spend more time listening to their competitors than they do listening to the needs, wants and desires of their customers. It’s not what you sell or how you sell, but rather what the customers buy and how they buy it that is important!

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