Kelly Brinkman
Kelly Brinkman, a seasoned speaker with over two decades of experience, has become a guiding force for Gen Z and Millennials, imparting inspiration and valuable insights on navigating life's journeys and challenges. As a proud Millennial herself, Kelly recently joined the dynamic Bridgeworks team, driven by her commitment to fostering connection, passion, and a deep belief in the power of generational inclusion in the workplace.
In her previous role, Kelly made a significant impact in the field of education. Through her captivating presentations, she motivated thousands to pursue their academic and career dreams. Her energy, positivity, and unwavering determination to excel in everything she does have roots in her secondary career as an elite marathon racer.
For nearly 15 years, Kelly trained and competed in events across the United States, including a marathon in Japan. Her accolades include earning a place in several US National Championship races, securing the title of National Champion in the Masters Track 5000m, and narrowly missing a spot on the US World Team in cross-country. Kelly's proudest achievements include qualifying for two trips to the US Olympic Trials Marathon. Notably, Kelly’s resilience was tested when she completed the Boston Marathon just 30 minutes before the terrorist attack in 2013. This experience has given her a unique perspective on the impact of history on a generation and how it shapes individuals.
Kelly not only seeks passion in her work but also dedicates her time to volunteering for causes close to her heart. As a self-proclaimed "crazy dog mom," she spends her spare moments volunteering at a local dog rescue.
Kelly holds a Bachelor's degree in Journalism & Mass Communications from Iowa State and an MBA from Globe University, a testament to her commitment to continuous learning and growth. With a unique blend of professional expertise, athletic achievements, and a heart for service, Kelly Brinkman continues to inspire and empower audiences to embrace their potential and make a positive impact in their workplace and communities.
WHEN GENERATIONS CONNECT: NAVIGATING GENERATIONAL DYNAMICS
Four distinct generations collaborate side by side, each bringing a unique set of attitudes, values, and work styles to the table. Strengthening your team requires a deep understanding of these inherent generational dynamics. Identifying what motivates each generation and how they communicate is crucial for breaking down barriers and harnessing collective strengths. Unlocking the power and perspective of each generation fosters an environment where everyone feels empowered, valued, and understood. But do you have the tools to transform this diversity from a challenge into an opportunity? This session delves into the identity of each generation, explores the reasons behind their differences, dispels stereotypes that may cloud judgment, and provides actionable solutions to effectively engage every generation.
GENERATIONAL READINESS: NAVIGATING RETENTION AND RECRUITMENT FOR GEN Z
In April 2021, a historic 4 million individuals resigned from their jobs, marking the onset of what is now known as 'The Great Resignation' and aptly termed the 'Great Re-Expectation.' This transformative period is reshaping the landscape for employers of all sizes. The ever-evolving expectations from each generation in the workplace present a significant challenge for people leaders, compelling them to rethink how they mentor and coach their team members— whether returning to the office or continuing to work remotely. In the face of this dynamic shift, 47% of HR professionals have identified retention as their top talent management challenge.
Employee turnover exacts a toll both in terms of expense and time. When employees fail to find the flexibility or workplace culture they seek, they are inclined to move to organizations that better align with their needs. Our program delivers strategies for retaining top talent across generations, offering insights and actionable approaches to address the evolving needs of a diverse workforce.
NEXTGEN SERIES: BRIDGING THE GENERATIONAL GAP
Unlock the power of generational insights with our NextGen Series, designed to set young talent on the path to success and foster connections between managers and the emerging workforce of Gen Z and young Millennials. The NextGen conversation is a two-way street, and our series comprises two workshops that can function
independently or paired, based on your team's needs. We facilitate generational understanding through engaging activities, in-depth discussions, and actionable takeaways.
ADAPTING TO THE NEXT GENERATION (LEADERSHIP)
As a new generation, with distinct expectations and work preferences, emerges in the workforce, now is the time to gain a deep understanding of who they are and what they bring to the table.
This workshop is your guide to everything you need to know about Gen Z and young Millennial employees. Focused exclusively on the young talent joining your ranks, we present their unique backgrounds and traits, providing valuable insights into what you can expect when working with them. Walk away with a comprehensive understanding of next-gen communication preferences and motivators, along with actionable tips and strategies to maximize your engagement with them.
NAVIGATING A MULTIGENERATIONAL WORKPLACE (YOUNG TALENT)
Embarking on a career journey in a multigenerational workplace can be a maze of communication and working styles, especially for young talent. This workshop is tailored to ease those transitional pains and equip the next generation to thrive. As Gen Zers and young Millennials enter your world, we prepare them for the complexities of a multigenerational workplace—providing insights into your unique expectations and guidance on how to navigate and succeed. We delve into the strengths and backgrounds of each generation, address common clashes, and foster an open conversation on integration and growth within your organization.
FROM HANDSHAKE TO HASHTAG: NAVIGATING GENERATIONAL MARKETS ACROSS FOUR GENERATIONS
In the ever-evolving landscape of customer engagement, reaching a diverse audience requires a nuanced understanding beyond traditional demographic markers. While factors like income, education, and spending habits are valuable, the often- overlooked perspective is the generational lens. Recognizing and adapting to the distinct behaviors of each generation in the marketplace is essential for effective selling and marketing. Our session, 'From Handshake to Hashtag: Selling and Marketing to Four Generations,' delves into the intricacies of understanding each generation's unique needs and how these needs influence their decision-making processes. session provides understanding for marketers and sales professionals keen on reaching a diverse demographic, regardless of the generation. Gain insights into tailored approaches and techniques that resonate with each generation, empowering you to craft targeted and impactful strategies for successful customer engagement
MASTERING GENERATIONAL DYNAMICS IN WEALTH TRANSITION: A GUIDE FOR FINANCIAL ADVISORS AND INSTITUTIONS
As wealth transitions from one generation to the next, financial advisors and institutions play a pivotal role in ensuring its retention and growth. In 'When Wealth Changes Hands: From Generation to Generation, Where Do You Stand?' we explore why understanding each generation's unique characteristics is paramount for financial advisors and institutions. This presentation delves into the critical importance of recognizing how different generations prefer to communicate, make decisions, and approach financial matters. For financial advisors and institutions, tailoring strategies to resonate with the communication styles and preferences of each generation is not just a best practice—it's a key factor in retaining and expanding your client base. Join us to gain insights and actionable strategies that will empower you to navigate the nuances of generational wealth transition successfully.