David Allison
David Allison is the world’s leading authority on human values and the CEO of a global research firm, with two best-selling books and an international speaking career.
David’s career took off as a copywriter and creative director in advertising agencies. He made campaigns for trucks, hotel rooms, hot dogs, newspaper subscriptions, flights, telephone services, cheese, and lawyers. On the side, he taught marketing courses at the university to pass along what he’d learned so far.
Eventually, he started a branding company where 40 people built campaigns for hotels, condo towers, resort properties, and office towers around the world. Plus, he was VP of marketing at Sotheby’s International Real Estate luxury project division.
Even earlier, from childhood right through his graduate year at school, he created campaigns, secured sponsorships, and attracted media attention for everything from beer gardens to bookstores.
All of this helped him see that people were behaving in ways that demographics couldn’t define. From his vantage point, the next step was obvious: we needed a better way to understand people. So, in 2015, he launched the Valuegraphics Project, years before the Values Economy emerged in response to the post-COVID world.
Today, he helps brands like PayPal, the United Nations Foundation, Lululemon, and Five Star School Supplies change how they look at people. He speaks on stages around the world. His 2018 best-seller We Are All the Same Age Now was named one of the ten best leadership books of the year by INC Magazine. His new book The Death of Demographics was an instant bestseller, hailed by Kirkus Reviews as “Convincing, insightful and… revolutionary.”
BOOSTING SALES BY BEING HUMAN
Drive marketing ROI and explosive sales growth with human values, using data and insights from the world's leading expert.
THE SCIENCE OF VALUES-BASED LEADERSHIP
Leverage the next evolution in values-driven leadership with a scientific breakthrough in human values data.
THE SUPERHUMAN ADD-ON TO AI
Learn David Allison’s revolutionary values-driven approach to help you thrive alongside AI, and the next disruptive tech too.
CRACKING THE CUSTOMER EXPERIENCE CODE
Master the transformative and science-backed method for giving customers what they value most.
THE BLUEPRINT FOR BELONGING
Discover how to create a culture of belonging from the world’s leading expert on human values.
PASSION & PURPOSE – NOT PING PONG & PIZZA
Discover the revolutionary, scientifically proven source of employee engagement, retention, and achievement.
The best speaker we’ve had since Malcolm Gladwell.
American Gem Society
David is the Mick Jagger of human values...thrilled with what he delivered.
Cube Business Media
David inspires everyone with the transformational power of values.
IMEX Group
Phenomenal. People were raving!
Hines
Wow! We have received so much positive feedback from David’s keynote!
Events Industry Council
Freddie Mercury, Winston Churchill, Tony Robbins, and Seth Godin all rolled into one!
MJ Hudson
So customized for our industry, a joy to work with. Book him!
The Gift Association
Smart, relevant, engaging, and an absolute delight to work with.
Canadian Society of Association Executives
The feedback is always overwhelmingly positive.
The Marketing Club of New York
The Death of Demographics
We Are All the Same Age Now
