Laura Best
Laura Best is a keynote speaker, author, coach, and founder of global community Passion Collective. Her "practical inspiration" has motivated thousands who are seeking to do more of what they love in their work and life without sacrificing their career and responsibilities. She is the author of the upcoming book, "Born to Buzz: How to Spark Your Passions (Without Quitting It All)".
Laura Best is a keynote speaker, coach, and consultant who has helped thousands of people to discover their passions and rethink their approach to work and life.
Originally from England, Laura built an accomplished marketing career, partnering with many world-class brands. In 2014, she created Passion Collective with a clear mission: to create space for us all to explore what it means to truly love our lives again.
Laura has grown Passion Collective into a global community, offering events, courses, and grants that provide funding and coaching to “Passion Seekers” all over the world. Laura’s “practical inspiration” approach weaves together science, humor, and actionable advice, all centered on her core belief that “we have one life to live – are we truly living it?”
Laura lives in Minneapolis with her family and hundred-pound Pyredoodle, Millie-Rose.
SUPERCHARGE YOUR WORK AND LIFE BY REDISCOVERING YOUR PASSIONS
In a world that constantly asks for more—more productivity, more achievements,more of our attention—we've become experts at meeting expectations. We deliveron deadlines, we show up for our teams, we care for others.
Yet, something feels off.
Despite checking all the right boxes, that sense of aliveness, of making a genuine impact, starts to feel increasingly distant. We wonder how we can regain energy, and what it means to love more of our lives.
What if the answer isn't pushing harder but rediscovering and doing more of what truly lights us up? And how do we do that, when our days are packed, and we feel like we have nothing more to give?
In this entertaining and insightful keynote, Laura Best, founder of global community Passion Collective, brings her "practical inspiration" approach that weaves together science, stories and actionable advice, all centered on her core belief that "we have one life to live – are we truly living it?"
WORK WORTH LOVING: TRANSFORM TEAM ENGAGEMENT WITH THE POWER OF JOB CRAFTING
What if the key to firing up your team's potential lies in helping them do more of what they love? Passion isn't just a nice-to-have – it's the catalyst for innovation, engagement, and breakthrough performance.
Drawing from her corporate marketing experience and ten-plus years leading global community Passion Collective, Laura shows how to reimagine leadership through "job crafting", creating new possibilities
for individual fulfillment and team connection.
Through storytelling and hands-on exercises, Laura explores creative ways to help your people thrive within existing systems. She shows how simple shifts in people leadership and communication can create meaningful opportunities for growth and contribution. This isn't just inspiration – it's a practical pathway to bringing more
passion into your team's daily work.
FIRE TO SHINE: SELF-CARE THAT SPARKS REAL CHANGE
What if self-care wasn't another item on your to-do list, but the very fuel that lights your way? In a world of constant demands and "always on" expectations, traditional self-care often feels like yet another obligation. But
there's a better way – for both you and your team.
Drawing from her own burnout journey and insights from the global Passion Collective community that she'd led for the last decade, Laura reveals how rediscovering what truly fires you up can transform your approach to self-care, energy, and performance. She shares how pursuing our passions doesn't just energize us – it creates deeper connections with our teams and opens doors to unexpected opportunities for collective growth.
Through storytelling and experiential exercises, Laura introduces her FIRE framework for reimagining self-care through the lens of passion. This isn't about adding more to your plate – it's about finding natural ways to fuel your energy and spark your creativity while doing what you love, and helping your team do the same.
Laura was U.S. Bank's keynote speaker for our signature event for Women's heritage month. She was incredibly kind, professional, prompt, and genuine. Her presentation was incredibly impactful to women and allies alike. She not only gave an engaging and insightful presentation around finding your purpose, but she left everyone with actionable steps to find their own after the session concluded. Laura is professional and most importantly, is authentic and it shines in every way she communicates and holds herself. The world needs more of her light!
Jessica Cain, Assistant Vice President, US Bank
What lights us up?” Laura challenged us to explore the depths of our passions. We’ve all experienced those moments when our hearts beat faster, fueled by something we deeply care about. Laura’s words resonated, urging us to understand why certain things ignite our enthusiasm.
Her speech was not only engaging but also interactive. Attendees left the event pondering what sparked their passion. If your organization seeks to ignite teams and foster inspiration, I wholeheartedly recommend tapping into Laura’s talents.
HeeSook Alden, Co-Chair, NextUp Southern California
People were RAVING about your session and you hit just the right note with the whole room; you are an absolute star.
Sarah Croots, Europe & Middle East Regional Director, Meritas (May 2024)
Laura’s session on “Supercharge Your Life + Work” left a lasting impact on me. As a woman in business, her content resonated deeply and left me feeling more empowered than ever. What stood out was the interactive nature of the presentation, making the learning experience both engaging and enjoyable. Laura’s personable approach made the session even more enriching – her insights are a must-hear for all aspiring leaders.
Krystal Wallace, Head of HR, NextUp
The hilarious, energetic and thought-provoking facilitator Laura Best and the gracious and thoughtful panel spoke from their personal experiences and gave so many nuggets of knowledge that I left the session feeling hopeful and ready to tackle making space for the quiet voices and lifting women up.
The environment that was created was a space of trust and openness where we all immediately felt safe sharing our history in our careers and were able to give advice and guidance to one another without judgment and with pure good intentions.
Alicia, Technology Leader
I am so thankful that Auer Steel helped arrange this Women in HVAC session. I got so much out of it and can’t wait to come again.
It helped me to realize how burned out I have become and that asking for help is not a weakness. I would not have realized this so soon without this conversation.
Auer Steel client, event guest
We hired Laura Best to develop inspiring women-centered events for our employees and clients. We focused on a customized happy hour as well as a personal and professional development workshop. The positive energy Laura brings to her events is palpable. She uses her talent to curate authentic settings where attendees feel comfortable building relationships with deeper connections. Her events are intentional and focused, and one leaves feeling invigorated, enlightened, and ready to take action! We always receive excellent feedback, and we look forward to working with Laura on future projects.
Erin Steckler, VP Business Development, Old National Bank
I had a great time at the Circle of Excellence event, where Laura Best from Passion Collective gave an inspiring keynote on identifying the passions that truly fire us up. It was a great reminder of what excites me and drives my work forward.
Gelareh Chafin Organizational Leader, TX
You truly are a woman breaking barriers!! Thank you so much for joining us. It came at such a perfect time!
Jessica Cain, US Bank
How to Spark Your Passions (Without Quitting it All) - Coming Summer 2025