Peri Shawn
Renowned authority in mind mastery, sales AI visionary, multiple award-winning author, trusted senior executive advisor, and Certified Speaking Professional™ who works with global enterprises, leaders and sales teams to sell more, lead better and think deeper in the rapidly-evolving brain economy.
Peri Shawn is a leading voice in sales and leadership, showing companies how to boost performance by blending brain science with smart AI. She’s worked with some of the biggest global brands and has been featured in Entrepreneur, Forbes, and Inc. for her fresh take on what really works in sales and leadership today.
Before she stepped into the business world, Peri was a high school teacher who did something different—she tested what helped her students learn better and adjusted her teaching in real time. It worked so well that the government gave her grants to keep researching. After one of her talks, a business leader came up to her and said, “You need to bring this to corporate.” She did—and within six weeks, his team had doubled their sales.
That’s how her second career began.
Today, Peri helps sales teams and leaders have better conversations, earn trust faster, and close more deals. She’s the founder of the Brilliant Brains Institute and has spent more than 30 years studying how people think, buy, and lead. She even teamed up with neuroscience grad students to find out what makes buyers tick—and what stops them in their tracks.
Peri is also the creator of NeuroLux, her breakthrough AI-powered sales mentor. It gives salespeople real-time coaching to help them sell more, sooner, and more often. It’s based on her popular framework The Neuroscience of Selling, which thousands of leaders and teams have used to get better results.
She’s a Certified Speaking Professional™, past National President of the Canadian Association of Professional Speakers, and someone who has a powerful clarifying influence.
Peri Shawn is where brain science meets the future of sales, leadership, and personal potential.
BRILLIANT BRAINS OF SALES: SELL MORE WITH BRAIN SCIENCE AND AI
Get your prospects to say YES—sooner, smarter, and more often
Audience:
B2B Sales Professionals, Sales Leaders, Revenue Teams
What if your sales team knew exactly what to say and when to say it to spark your buyers’ brains into action?
In this thought-provoking, science-backed keynote, Peri Shawn shows sales professionals how to ditch outdated, pushy tactics and start using what really works: the neuroscience of decision-making combined with the real-time power of AI. Based on over two decades of research and her Brilliant Brains™ methodologies, this session will transform how your team thinks, connects, and closes.
Whether you’re leading a sales team or out on the front lines yourself, you’ll learn how to create high-trust, high-converting conversations that feel natural—and drive serious results. You'll also get a sneak peek at NeuroLux, Peri’s AI-powered sales mentor that brings these neuroscience-backed techniques to life with real-time coaching and insight.
Using deep research and thoughtful discovery, Peri will demonstrate the science in real time by selling your product back to you, live on stage!
In this keynote, you’ll learn how to:
- Tap into your buyer’s brain to shorten the sales cycle and increase close rates
- Use neuroscience-based questions that build trust and uncover true buying needs
- Craft a powerful message in 4 sentences or less that positions your offer with clarity and confidence
This isn’t boring sales theory. It’s practical. It’s proven. And yes, it’s brilliant.
Follow the keynote session with an electrifying deep-dive breakout session into your real-world sales challenges and opportunities with a spirited game of “Play Hardball with Peri”. You bring the tough client situations and together you’ll walk away with the solutions!
BRILLIANT BRAINS OF LEADERSHIP: IGNITE YOUR TEAM’S POTENTIAL
How Great Leaders Leverage Brain Power for Better Performance
Audience:
Leaders, Executives, People & Culture Teams, Senior Managers
The best leaders don’t just manage people; they activate potential. In this engaging and insightful keynote, Peri Shawn reveals how leaders can use proven neuroscience principles to help their teams think more clearly, solve problems faster, and achieve more than they ever thought possible. Based on her Brilliant Brains™ methodologies, this session gives managers and executives the practical tools to meet the real-world challenge of leading diverse minds with customized approaches.
Because let’s face it: there’s no one-size-fits-all leadership strategy. Your people are unique, and your leadership is too.
Through thought-provoking insights, hands-on demonstrations, and real-time brain-based applications, leaders explore how to better engage their teams, fuel decision-making, and create a culture where top performance becomes the norm.
Peri even guides you through the fascinating experience of “diving into the brain” of a team member to see how their thinking patterns influence behavior, brain power, and the bottom line.
In this keynote, you’ll learn how to:
- Help your team think better and make smarter, faster decisions
- Unlock individual performance by matching your leadership to how each person’s brain works
- Apply brain-based leadership principles that improve engagement, morale, and results
This session is ideal for leaders ready to future-proof their leadership in our rapidly changing brain economy and turn their managers into true performance multipliers.
Follow the keynote session with an electrifying deep-dive breakout session into your real-world leadership challenges and opportunities with a spirited game of “Play Hardball with Peri”. You bring the tough situations and together you’ll walk away with the solutions!
YOUR BRILLIANT BRAIN: UNLEASH YOUR MIND’S POTENTIAL
Gain Greater Focus, Better Results, and Deeper Connections
Audience:
Leaders, teams, organizations, and anyone who has a brain
In a world filled with smart technology and endless innovation, the most powerful tool you have is your brain.
But here’s the catch: most of us have never been taught how our brains actually work. That lack of understanding can lead to unrealistic expectations, repeated patterns, emotional lows, and struggles with connection—both with ourselves and others.
In this interactive and empowering keynote, global thought leader Peri Shawn takes you on a fascinating tour of your own mind. With her signature blend of science, heart, and playfulness, she helps you understand how your brain functions and how to use it more effectively. You’ll walk away with practical brain hacks that help you think more clearly, communicate more meaningfully, and live with more certainty.
Based on her Brilliant Brains® methodologies, this session is designed for people from all walks of life who want to improve how they work, lead, and live by understanding the power of their mind.
Peri also gives you the rare opportunity to "step inside" your own brain and see what’s really going on beneath the surface. You’ll leave with a new sense of clarity, purpose, and possibility.
In this keynote, you will learn how to:
- Recognize how your brain responds under stress and what to do to stay focused and calm
- Use brain-based strategies to think more clearly and get better results in everyday life
- Improve your ability to connect with others by understanding how they think and process the world
I highly recommend taking advantage of what Peri has to offer if you want to learn more about how to be effective in sales.
Jack Canfield, Co-author of The Success Principles and Chicken Soup for the Soul
Peri is both inspiring and informative. If you would love to increase your sales and grow, learn from her!
Dr. John Demartini, Bestselling author of The Breakthrough Experience
Peri shared so many great ideas! This was one of the highest rated sessions of the Summit. Thank you for contributing to our success.
Gerhard Gschwandtner, Founder and CEO, SellingPower
Peri is extremely engaging, caring, and passionate. She was thorough, very detailed, and easily engaged the minds and hearts of my management team. She has done multiple presentations for my leadership teams over the past many years. You can count on her to be well-prepared and truly professional with a results-oriented approach. I highly recommend Peri to anyone looking to improve the skills of their leadership team.
Royal Bank of Canada, Insurance Division
Peri is very detail-oriented. I worked with her at RBC Insurance where she provided her sales and management training. I found her to be very concise, honest, and trustworthy. Her feedback was so on point that it has helped me in my career. Thanks for sharing your amazing skills, Peri.
Royal Bank of Canada, Banking Division
After completing Peri’s coaching program, our results improved effortlessly. The trust and loyalty of our employees improved. And, overall, we became a happier place to work.
MCAP
Peri was fabulous! We contracted her to do 3 interactive keynotes for our 2-day business education event. Her content was thought-provoking, original, and real. Her interactive keynotes were very engaging. Of all the speakers, the participants asked for Peri to return for our next event. Peri is a true thought-leader in action. I recommend Peri to anyone who is interested in providing real value to their participants.
Dragons’ Den Business School
Peri recently delivered presentations to my group of CEOs and my group of fast-track business leaders. It was obvious from the very beginning of her presentation that she had done her homework, that is to say, that she knew her audience. Both groups felt that she masterfully engaged them with her presentation style. In addition, her content was original and thought-provoking. She was a dream to collaborate with.
TEC Chair
Our sales team is now having more meaningful conversations with our clients which has increased our revenues. The results speak for themselves. We would absolutely recommend Peri’s program. Once we hire more account managers, we will be running them through another one of Peri’s sessions.
ChannelAssist
I was quickly impressed with the nature of Peri’s questions, her intelligence and demeanor. Working with Peri has been incredibly educational as she has an extensive background in neuroscience and can explain the psychology behind human behavior. I can honestly say that I am a better leader with Peri in my back corner. Thank you, Peri, for being part of my growth as a leader. I will be forever grateful.
Corporate Strategic Initiatives
Peri’s session was great! One of my biggest takeaways was that our managers now grasp the skill of asking questions and how to get their teams to pause, think and reflect.
AgReliant Genetics
The audience at our online event was truly thrilled with Peri’s style of presentation, unique models and frameworks, and thoughtful responses to their questions. I received tremendous feedback from the attendees after the event. I highly recommend Peri to any organization that wants to work with a consummate sales speaker.
ICF Programming Chair
I have had the pleasure of hearing Peri speak at the first Dragons’ Den Business School event and was super impressed. During her presentation, she managed to engage my brain so well that I still remember the points she made over 9 months later. She put dynamite in my gas tank and made me a better personable person when it comes to selling and meeting new people. And to balance it, when I met her during breakfast, she focused on getting to know and helping those at the table. I’ve enjoyed her confident, personable manner.
Real Estate Agent
