Phil Gwoke
Gen Xer, CEO of BridgeWorks, and Generational Expert
As an internationally recognized speaker, Phil has shared his wisdom and inspired audiences in 43 different states and four continents to over 250,000 people. Phil’s valuable insights are the result of working with people for over 25 years as a high school teacher, college admissions professional, marketing coordinator, corporate trainer, and even small business owner. He is a mentor and consultant to young entrepreneurs and employs his diverse background and skill-set as the Managing Director of the BridgeWorks team.
Phil brings his unique humor, experiences, research, and generational expertise to every keynote, workshop and training session he delivers. He is a firm believer that with the proper motivation, training, and support system, members of any generation are capable of remarkable accomplishments. With his down-to- earth, relatable style and dedication to presenting research in a digestible, entertaining way, Phil has become a fast favorite with audiences around the country both virtually and in person.
Phil is a firm believer that with the proper motivation, training, and support system, members of any generation are capable of remarkable accomplishments.
WHEN GENERATIONS CONNECT
Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values, and work styles. To become stronger as a team, it's important to understand these inherent generational dynamics, discerning what motivates each generation and how they communicate is essential to overcoming barriers and capitalizing on strengths. Tapping into the power and perspective of each generation helps everyone feel empowered, valued, and understood. But are you equipped to convert this form of diversity from an obstacle to an opportunity? This session will explain who the generations are and the why behind their differences, address the stereotypes that can cloud our judgement, and present solutions to best engage every generation.
NEXTGEN SERIES
We aim to use our generational insights to set young talent on the path to success as well as connect managers with Gen Z and young Millennials. The generational conversation is a two-way street, so the NextGen Series consists of two workshops that can function either paired or independently. Whatever route you feel is best for your team, we will help facilitate generational understanding through engaging activities, in-depth discussions, and actionable takeaways.
Workshop for young talent: preparing the next generation for your workplace. The multigenerational workplace is a labyrinth of communication and working styles-confounding for everyone, but most especially for young talent new to the workforce. With this workshop, we seek to ease those pains and help the next generation understand you. As Gen Zers and young Millennials enter your world, we work to prepare them for the complexities of a multigenerational workplace, your unique expectations, and how to navigate and succeed. We brief them on the strengths and backgrounds of each generation, review common clashes and how to overcome them, and hold an open conversation on how to integrate and grow within your organization.
Workshop for leadership: preparing you for the next generation. A new generation is emerging in the workforce-new expectations, work preferences, and all-so now is the time to develop a sense for who they are and what they bring to the table. This workshop will teach you everything you need to know about Gen Z and young Millennial employees. We will focus exclusively on the young talent joining your ranks, present their unique background and traits, and discuss what you can expect when working with them. Prepare to walk away with a better understanding of next-gen communication preferences and motivators as well as actionable tips and strategies for how to get the most out of them.
DEMYSTIFYING MILLENNIAL MANAGEMENT
Millennials now make up a majority of the workforce-yet somehow managers are still puzzling over how to best recruit, retain, and engage this confounding generation. In this program, we'll demystify the Millennial management conundrum and explore how to streamline communication and collaboration across Boomers, Xers, Millennials, and even Gen Z. Best practices from technology to manufacturing, hospitality, and other industries provide real-world case studies of successful Millennial engagement. This comprehensive look at management strategies gives leaders the awareness, tools, and tactics to unlock Millennials' full potential while managing career growth and expectations.
FACILITATING KNOWLEDGE TRANSFER
While Millennials and Gen Z continue to draw media attention, other demographic shifts are afoot: Baby Boomers are retiring. There are now fewer Boomers in the US labor force than there are Millennials or Gen Xers, and 47% of business owners over 65 don't have a transition plan. In this session, we'll explore tools and strategies to foster mentorship between Boomers and other generations. We will prepare you to facilitate knowledge transfer across generational lines before Boomers graduate to their next stage of life-taking their valuable institutional knowledge and experience with them.
FROM HANDSHAKE TO HASHTAG
Selling and marketing to four generations
To effectively reach customers or a broader targeted audience, it's essential to understand them beyond their income, education, and spending habits. While these are indeed valuable factors, an often-neglected perspective is a generational lens. Understanding each generation's behavior in the marketplace and how their unique needs play out in decision making is essential for selling and marketing to all generations. This session will help you learn what approaches and techniques appeal to each generation by offering hands-on advice for marketers and salespeople alike who want to reach a diverse demographic no matter the generation.