Shawna Suckow
Shawna is the ONLY sales speaker who brings insider knowledge from 20 years on the B2B buyer side. She reveals what motivates today’s buyers, from her research of a $5B buyer association she founded.
Sessions so engaging, participants actually put their devices away! Shawna helps sales and marketing audiences understand todays evolving Buyer, and how to engage prospects more effectively.
Today’s audiences crave real solutions to address their frustrations and empower their goals. The world is evolving so rapidly, technology is barreling forward faster than most can keep up, and we live in a culture where buyers are ignoring sellers and distrusting businesses like never before. Shawna’s sessions will help attendees embrace the tools and the mindset to engage better, build more profitable businesses, and still have a life!
Shawna is known as The Buyer Insider, because she’s the only Sales Speaker telling it like it is from a customer perspective. She shares 20+ years of experience as a million-dollar buyer, combined with extensive research into consumer behavior. She discusses the rapidly changing consumer culture, the impact of technology (for tech lovers and the tech-hesitant), and how businesses can leverage current trends to be more successful.
The bottom line is this: Shawna can help your audience break through the noise, gain the tools to reach the right people, and create lasting, profitable relationships with less time and frustration.
If you’re looking for a memorable, engaging speaker that will get participants connecting and collaborating, hire Shawna. Her sessions have been voted “Session of the Year,” garnered near-perfect scores at most events (really!). Most of all, she’ll get your participants of all experience levels to interact and create their own outcomes. She doesn’t do ‘boring’! If your audience wants more than a talking head – someone who will capture and hold their attention, choose Shawna.
Here’s a little about her:
Shawna Suckow has been a sought-after speaker for several years, and has spoken on five continents. She’s a two-time best-selling author, including her latest book, Don’t Become Extinct – Join the Sales Evolution! Honors include being named to the list of Global Top 100 Women Speakers in Business & Tech (alongside Hillary Clinton, Lisa Ling, Marisa Mayer and others), one of M&C Magazine’s ‘Planners’ Favorite Speakers of the year (alongside James Earl Jones!) and one of the Top 8 Speakers of the year by MeetingsNet.
Her mission:
1) To bridge the communication gap between customers and salespeople, to make the entire buying and selling process easier for everyone.
2) To help planners in their quest to make meetings more engaging and meet the evolving needs of participants. All her sessions showcase high audience engagement.
3) To help small businesses understand how to leverage limited resources to market themselves uniquely and effectively to today’s customers.
She’s a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she’s hilarious, but her kids don’t agree.
THE NEW MARKETING MOSAIC: HOW TO STAND OUT, BUILD TRUST, AND BE UNFORGETTABLE
The world's most well-known brands have spent decades and millions of dollars to create a consistent brand in the marketplace. The post-pandemic truth, however, is that customers and prospects no longer want to see brands that way. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful brands of all sizes understand a new truth: your image in the marketplace is now a composite of all the stories you tell about your employees, customers, and vendors. This is your new Brand Mosaic©.
Every employee, from the stockroom to the CEO, is now is part of the Brand Mosaic©: the humanized brand your prospects are seeking. Telling their stories, along with the stories of your vendors and customers, adds to the richness of your Brand Mosaic©, and creates an emotionally memorable brand story that builds a loyal following and helps you stand out amongst all the noise - most notably, the faceless noise of the biggest brands. Furthermore, embracing every individual’s personal story make them feel part of a collective mission—something especially important to younger generations for job satisfaction. You’ll no longer be seen as an impersonal corporate brand screaming “BUY OUR STUFF;” rather, you’ll be a more memorable, likeable, trustworthy group of individuals on a collective mission to help your customers succeed. As your marketing keynote speaker, Shawna will share the blueprint to get you there.
THE NEW PERSONAL BRAND MOSAIC FOR SUCCESSFUL SALES PROFESSIONALS
We have a crisis of trust like never before in North America. This presents a dual challenge in sales: distrust of organizations is at an all-time high, and as a result, traditional sales tactics no longer works the way they used to. To appeal to today’s evolving B2B and B2C prospects, successful sales professionals must understand a new truth: features and benefits don’t open doors for you like they used to.
Evoking an emotional connection with your prospects is what gets their attention today, while other methods simply get you ignored. Once you get their attention, you have a (smaller than ever) window of opportunity to build trust.
Your challenge is to humanize yourself and your company immediately, and that’s not easy to do when your target audience is more skeptical than ever.
This is where your unique Story Mosaic© can help you succeed. Leveraging it is the strategy to easier customer acquisition and fierce loyalty. You’ll no longer have to fight an uphill battle to break through all the noise in your prospect’s world.
THE MOST UNIQUE CLOSING KEYNOTE EVER
This is the most unique closing keynote you’ve ever seen. Really! Instead of your attendees sitting passively listening, and then packing up to go home, let’s turn them into participants in the final session. It’s the antidote to business (and conferences) as usual.
The purpose of your conference is to facilitate networking, drive home a message, and inspire your audience to take action when they return home, yes? What better way to do that than through a highly engaging final session that has them meeting new people, sharing their best conference takeaways, and committing to take specific actions when they get home?
Let’s close this conference with some good news, some great conversations, and some commitments to everyone’s future success both at work and at home. Sound good?
Hire Shawna Suckow as your closing keynote speaker (can be adapted to be an opening session as well!), and she will reinforce your conference theme and discuss the highlights everyone has experienced throughout their time there.
She’ll then lead the audience in small-group discussions where they’re guaranteed to get new inspiration, share some of their own brilliance, brainstorm current challenges, have a few laughs, and walk away with new connections. They’ll also create action steps and accountability to put their best conference takeaways to work in the upcoming year.
She’ll then close the session with a self-assessment to ensure that not only their work--but also their life priorities--get the attention they deserve, too. It's about ensuring that every day throughout the next year is the best it can be under each person’s unique own circumstances – whatever they may be. Put your conference investment to work for a measurable, lasting impact – book Shawna for this powerful closing session like no other. Your attendees will leave energized and telling everyone about the amazing conference experience you created.
HOW ANYONE CAN USE AI FOR BETTER MARKETING
Artificial Intelligence certainly has taken the world by storm ever since it hit the mainstream in 2023. There’s a lot of uncertainty and confusion around it, to be sure. Whether you’ve never used it before, or you’ve dabbled in it but still aren’t sure how to leverage it, or you want to know what new tools are out there, this session is for you.
In this session, we’ll explore all the practical ways that you can use the most popular tools like ChatGPT, Bard, and Canva, plus you’ll discover some of the newest tools that are sure to make your job easier (some of which are being launched as we speak!). You’ll get a hands-on look at how you can immediately amp up your marketing efforts and put your productivity on hyperdrive. You’ll learn how to easily create a social media content strategy, and how to use AI to craft better sales and marketing communications like ad copy, email campaigns, and web site verbiage.
When leveraged correctly, AI is all about making you more productive so you can focus on what’s most impactful.
I've booked some of the greatest speakers in the world, and Shawna is one of the best.
Frank Doyle, Chief Operations Officer
I feel so lucky that I get to start out by hearing Shawna speak, and I feel like I'm Leaving this conference with so many nuggets of wisdom for her that I will use for the rest of my career.
Audience Member. Upper Midwest Association of CVBs' annual conference
Gives Shawna his highest endorsement as a speaker for your business or industry conference. What are your buyers thinking? Hire speaker Shawna Suckow to find out.
Barry Banther, Business and industry consultant
What a Keynote Speaker! I just listened to Shawna Suckow, and I have so many new ideas I'm going to take away for my business!
Audience Member
Shawna Suckow is the Best thing to happen to our association in 20 years.
Feedback from an Association, Board Member
Her presentation blew my mind! and it was totally in alignment with other things that have been going on in my life in the last three to four months. She's a fantastic, relevant speaker who engages with her audience, and I highly recommend Shawna Suckow.
Christine Streck, Sales and Marketing Session