Brittany Hodak
Author, Creating Superfans; Host, "The Creating Superfans" Podcast; Founder, The Superfan Company; Former Chief Experience Officer, Experience.com
Brittany Hodak is a renowned customer experience expert with extensive experience working with top-tier brands and entertainers. As a successful entrepreneur and former Chief Experience Officer, she provides valuable insights on how to build and grow customer relationships, backed by her acclaimed book, Creating Superfans.
An audience member once described her style as “a mix between a really funny standup comedian and a really smart professor.”
In the five years she’s been speaking full-time (after selling her eight-figure startup agency), Brittany has spoken to nearly 40,000 audience members across hundreds of events. Whether she’s in front of 10 people or 10,000, she approaches every event as the most important one of her career – because she’s obsessed with giving everyone the tools to turn customers into superfans.
When she’s not at events, she often contributes to thought leadership around customer experience and fandom. She’s been featured in hundreds of media outlets, from New York Times to TMZ, and CNN to Cosmopolitan.
Brittany launched her first company when she was 26. Within 18 months, she had released a dozen products in Walmart stores nationwide, combining for over $10 million in sales.
She partnered with brands including Johnson & Johnson, Kellogg’s and Dr Pepper — and superstar entertainers including Katy Perry, Dolly Parton, and Luke Bryan — to create fan-driven collectibles that sold millions of units.
She was named to 30 Under 30 and 40 Under 40 lists by Billboard, Inc., and Advertising Age, among others. She received several awards, including being named Most Disruptive Young Entrepreneur at a United Nations ceremony in 2014.
When appearing on the hit TV show Shark Tank, Brittany received offers $750,000+ offers from four of the five sharks at one of the highest valuations in the show’s history.
CREATING SUPERFANS
How to Turn Customers Into Lifelong Advocates
We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.
Audience Takeaways:
- Why the best marketing on the planet doesn’t cost anything
- How to consistently elevate ordinary customer moments into extraordinary ones
- Why superfans are the key to thriving businesses now and in the future
THE FUTURE OF CUSTOMER EXPERIENCE
How AI Is (And Isn't) Transforming CX
It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.
Audience Takeaways:
- How to use AI to enable hyper-personalized interactions for their customers immediately
- Which tasks they should never perform again without AI, period
- How to use AI to better predict customer and employee needs and behaviors
FROM COMMODITY TO CATEGORY OF ONE
How to Immediately Boost Your Reputation, Referrals, and Revenue
Why should your prospects choose your choice over every other available option? If you can’t answer that question clearly and confidently, prospective customers definitely won’t be able to. Brittany talks closing deals with Walmart, Disney, Dolly Parton, and many more to help sales professionals answer a potentially-billion-dollar question: Why do you deserve superfans?
Audience Takeaways:
- Why the most effective sales tool in human history has worked for millennia
- How to make commodity factors like pricing and timing much less relevant to customers
- What to change today to immediately improve sales performance
Brittany took our event to the next level! When she spoke, you could actually see agents' wheels turning. They were frantically jotting notes, engaged and entertained. Her workshop with our agents in the morning was one of my favorite sessions at the entire event.
Spyglass Realty
Brittany was an exceptional speaker! She was completely engaging, shared relatable stories, and wove in many points that connected to our business. She is interactive with her use of the Menti tool, which will help us take the discussion further in our business.
Stop & Shop
Brittany's presentation was unforgettable! Her book, Creating Superfans, struck a chord with our franchisees. Our franchisees still discuss her insights a year later. Brittany effortlessly connected with everyone she met, leaving a lasting impression.
Mathnasium
Creating Super Fans
